Is this a workshop or a piece of advice?
It is a half day working session. You take home written strategic advice, but the session itself is interactive: we test your use cases live, not behind closed doors.
AI Design Session · Half day
Microsoft Copilot or Custom AI? One session makes it clear.
Stop guessing on an AI stack. In half a day we test Copilot against your use cases, model the business case and write a 90-day roadmap. Written advice included.
- Written strategic advice (10-15 pages)
- ROI calculation Copilot vs. Custom (incl. subsidy impact)
- 90-day roadmap tailored to your situation
Trusted by SMEs and public organisations
Companies that build their AI stack with And AI, from Copilot pilot to custom knowledge assistant.
Recognise this dilemma?
Four questions every SME asks before locking in an AI stack.
"We already pay for Microsoft 365"
So isn't Copilot a no-brainer? Or are you paying €30 per user per month for something that adds little to your actual processes?
"Custom AI sounds expensive"
When is that investment defensible? And how much do Dutch WBSO and MIT R&D AI subsidies actually take off the bill?
"We don't want to be locked in"
One vendor for everything feels risky. How do you future-proof this decision without switching stacks every year?
"Our Copilot pilot isn't paying off"
Is that the tool, our usage, or the processes we put it in? Without analysis you'll keep tweaking forever.
Three paths, one right for you
Which path fits, we determine during the session based on your processes, data and use cases.
Path 1: Microsoft Copilot
Active in your existing Microsoft stack from day one. Works on the documents, mails and meetings your team already lives in. Our role: calibrate what works and accelerate adoption.
Path 2: Custom AI
A bespoke knowledge assistant, agent workflow or RAG system on processes Copilot cannot reach. Our role: build, integrate and apply WBSO/MIT R&D AI so the business case closes.
Path 3: Hybrid
Copilot for broad use, custom AI for the highest-leverage processes. Our role: draw the line so you don't pay twice and don't manage twice.
What you take home
Five concrete deliverables. No vague guidance, no 6-week discovery.
Written strategic advice
10-15 pages, ready to share internally with the board or management team. Not a slide deck, a readable document with reasoning.
ROI calculation for both options
3-year TCO of Copilot subscription against a custom build (incl. WBSO/MIT R&D AI subsidy impact). One table, one conclusion.
Prioritised use-case list
Which processes, which tool, which priority. Not 30 ideas, just the 5-8 that move the needle.
90-day roadmap
Which steps, in which order, with which expected effects. Executable by your own team or with our guidance.
30-min follow-up call
Within 2 weeks of the session. Questions about implementation, doubts that came up, course corrections. No extra charge.
How the half day looks
Four blocks. No filler. From intake to advice, two weeks tops.
Step 1
Intake (1 week before the session)
We map your Microsoft stack, other tools, processes, data and regulatory constraints. Short questionnaire and a 30-minute call.
Step 2
Use cases tested (session block 1)
We pick 6-8 concrete use cases from your company and stress-test Copilot live. What does it actually solve, where does it fail?
Step 3
ROI and custom check (session block 2)
We run the business case: Copilot subscription on 3 years against a custom build with WBSO/MIT R&D AI. Decision matrix on the table.
Step 4
90-day roadmap (5 working days after session)
You receive the written advice, ROI table and roadmap. 30-minute follow-up call within 2 weeks of the session.
Pricing
Productised offering, transparently priced. Not satisfied, full refund.
Open enrolment
€299
per person, excl. VAT
- Half-day working session
- Max 4 colleagues per company
- Written advice (10-15 p.)
- ROI calculation for both routes
- 30-min. follow-up call
In-company
€2,500
per group, excl. VAT
- Half day on-site or remote
- Full decision team present
- Tailored to your company's use cases
- Written advice + ROI + roadmap
- 30-min. follow-up call
Not satisfied? Full refund, no questions. In-company travel costs excluded.
50+ SMEs already made the call
In 2024-2026 we helped SMEs and non-profits with the Copilot-vs-Custom trade-off. Some chose Copilot, some custom, most a hybrid. All with a written, reasoned decision.
WBSO recognition
And AI is a registered Dutch AI supplier. Clients can apply WBSO and MIT R&D AI to custom-AI projects through us. That cuts the net investment by up to 36%.
Both sides in-house
We do workshops and bespoke builds. No built-in bias toward one route. See cases Boxing Society, Bolsenbroek and Stichting van de Straat: three organisations, three different paths.
Co-founders at the table
Anthonie Smith and Stefan Frans (co-founders) or an AI Engineer from the team leads the session. No outsourced consultants, no juniors.
Frequently asked questions
Why not just try Copilot right away?
You can, and in 30-40% of cases that is also our advice. The problem is that a Copilot pilot without strategic exploration often stalls after 6-8 weeks: you get "it kind of works" but no measurable return. A half-day session prevents 8 weeks of trial and error.
What does a custom AI solution actually cost?
From €15,000 for a first working solution (one bounded process, RAG or agent). With Dutch WBSO and MIT R&D AI subsidies, that can drop net to around €9,500. We run your specific case through the numbers during the session.
What if we already have Copilot in places?
Even better. We analyse where it pays off and where it does not, and decide where custom AI should fill the gap without doubling your spend.
How quickly can we start?
Intake within 1 week, session within 2 weeks of intake. Written advice within 5 working days after the session.
Book an AI Design Session
One session. One decision. One plan. No surface-level advice, no 6-week discovery.
Written advice included
Co-founder at the table
Not satisfied, full refund